FLEURIA is Born out of a daughter’s love and gratitude for her deceased mother. Read the FLEURIA story below, as told by our founder, Seraphina…
My mother belongs to a long line of indigenous Amazonian women. Hair care is an integral part of indigenous culture. My mother began learning about the different ancient indigenous hair care regimens at a young age.
COMING TO AMERICA
My mother immigrated to the USA in the early 90s, where she quickly sought to gain an education in order to contribute to society in a meaningful way.
IN THE GARDEN
I loved growing up on my mother’s farm. Some of my happiest childhood memories involved me frolicking in our lavender fields, or reading books surrounded by heavenly smelling flowers.
THE KEY INGREDIENT
Growing up, I spent so much of my free time gardening. I guess you could say that I developed a green thumb. I always felt the most at peace amongst flowers.
EXPERIMENTING WITH FORMULAS
I was always mindful of the foods I put into my body and the products I put onto my skin. My mother always taught me the importance of consuming only organic, non-gmo ingredients. So when it came to hair care, I was always extremely picky with regards to the products I would use.
INTRODUCING MY HAIRCARE FORMULAS TO THE WORLD
I would often get compliments about my hair wherever I went. Friends and strangers alike would often stop me to ask what products I used to grow my hair out, or what I did specifically to make my hair look so healthy.
A STAR IS BORN
The day my mother passed away was the single most traumatic and life changing moment of my life. I remember feeling so lost and distraught. I had lost my best friend and the most important person in my life.
FLEURIA IS HERE
After years of formulating and perfecting the brand, FLEURIA was finally ready for it's debut! We launched with our Active Botanical Hair Growth Serum- a luxury hair oil infused with french lavender flowers imported from Provence, France and 24 karat gold, to regrown and repair hair.