Our Story
FLEURIA is Born out of a daughter’s love and gratitude for her deceased mother. Read the FLEURIA story below, as told by our founder, Seraphina…
1971
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THE AMAZON
My mother hails from a lineage of indigenous women, where hair care holds deep cultural significance. From a young age, she was immersed in learning the traditional hair care practices of her ancestors.
Flower Powered Hair Care
Our product line utilizes active botanical extracts and cold pressed oils, to uniquely target common hair care concerns.
1990
COMING TO AMERICA
My mother immigrated to the USA in the early 90s, where she quickly sought to gain an education in order to contribute to society in a meaningful way.
The Speed Of Quality
Crafting a single batch of our Active Botanical Hair Growth Serum is a meticulous six-month endeavor. This timeline reflects the intensive efforts required to cultivate and extract the natural oils integral to our formula.
1995
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IN THE GARDEN
Growing up on my mother's farm was a joyous chapter of my life, filled with cherished childhood memories. I indulged in the simple pleasures of playing amidst the lavender fields and immersing myself in books, surrounded by the divine fragrance of flowers.
SUSTAINABILITY
We honor mother nature and make it our duty to protect her. Our company strives to limit our carbon impact, by using reusable product containers and biodegradable packaging.
2000
THE KEY INGREDIENT
Growing up, I spent so much of my free time gardening. I guess you could say that I developed a green thumb. I always felt the most at peace amongst flowers.
Commitment To The Environment
We intentionally grow a significant portion of our ingredients in-house to minimize environmental impact and waste.
2008
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EXPERIMENTING WITH FORMULAS
I've always been conscientious about my dietary and skincare choices, influenced by my mother's emphasis on organic and non-GMO products. This careful approach extended to my hair care regime, making me selective about the products I use.
Investment In Value
We spend more than 85% of our costs on raw ingredients, so when you purchase this product you invest in the actual value of the serum rather than the packaging!
2016
INTRODUCING MY HAIRCARE FORMULAS TO THE WORLD
My hair often drew attention and admiration from both friends and strangers, prompting inquiries about the secrets behind its growth and vibrant health.
Farm Fresh Ingredients
We produce a large percentage of the ingredients we use in our products, on our family farm. We hand source the remaining ingredients from USDA certified organic, fairtrade suppliers. When sourcing ingredients, our commitment is to always locate the highest quality possible and if a particular ingredient is not available, then our product won’t be either!
2019
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A STAR IS BORN
The day my mother passed away was the single most traumatic and life changing moment of my life. I remember feeling so lost and distraught. I had lost my best friend and the most important person in my life.
2022
FLEURIA IS HERE
After years of formulating and perfecting the brand, FLEURIA was finally ready for it's debut! We launched with our Active Botanical Hair Growth Serum- a luxury hair oil infused with french lavender flowers imported from Provence, France and 24 karat gold, to regrown and repair hair.